The International Fashion Retailing MSc course is your gateway to becoming a future leader in the fashion industry. Designed to equip you with cutting-edge skills in omni-channel retailing, technology, and international business strategy, this course places you at the forefront of innovation in fashion.
Delve deep into the international fashion business, exploring the emerging trends transforming the industry, from sustainability and digital innovation to globalisation and shifting consumer behaviours. You’ll gain insight into strategic approaches that help fashion brands thrive in a competitive global market, including international expansion methods and omni-channel retailing. The course examines the evolution of retail, from traditional store formats to cutting-edge digital platforms, and uncovers the growth tactics and innovations shaping the future of fashion such as immersive technologies and the metaverse.
You’ll join a dynamic community of creative thinkers who are ready to challenge themselves and make a real impact on the fashion world.
Course duration 12 months (full-time)
Accreditation This course is accredited by The Textile Institute and the Chartered Institute of Marketing
Total self-study time Approximately 30 hours per week (depending on individual background and learning needs)
Teaching time Approximately 12 hours per week (inc. pre-recorded and live lectures, seminars and tutorials)
WHAT CAREER PATHWAYS ARE AVAILABLE TO ME?
Alumni from our three MSc courses in International Fashion have gone on to pursue a diverse range of career paths. Many have secured roles as buyers, marketers, and PR specialists within leading fashion and lifestyle brands, while others have joined innovative start-ups or launched their own ventures.
Additionally, several graduates have used the research skills developed during their studies to progress into PhD programmes, deepening their academic expertise in fashion and related disciplines.
WHAT ROLES HAVE GRADUATES SECURED?
The three MSc courses in International Fashion equip students with the knowledge, understanding, and skills to take a leading role in industry. By addressing the evolving challenges facing global markets (including sustainability, digital transformation, and consumer behaviour) graduates are prepared to drive innovation and strategic growth across fashion, lifestyle, retail, and other sectors.
Recent graduates from these MSc courses have gone on to work for companies including:
- Marks and Spencer
- Oasis
- Mercedes Benz
- Next
- Charnos
- National Westminster Bank
- Shell
- Milliken
- Harrods
- Burberry
- Gucci
- The Hut Group
- ASOS
- Prada
- and many more!
OUR STUDENTS' MSc PROJECTS
Your dissertation is a defining part of your MSc experience – an opportunity to explore a fashion management or marketing topic in depth, with international relevance and real-world application. You’ll develop your own research question, gather and analyse both primary and secondary data, and draw insights that contribute to academic understanding and industry practice.
This independent project allows you to apply the skills and knowledge gained throughout your studies to a topic you are passionate about, supported by expert supervision. Past dissertations have examined issues ranging from consumer behaviour in sustainable fashion, to digital marketing strategies in emerging markets, and the role of artificial intelligence in retail operations.
Some examples of previous dissertation projects include::
🔎 Luxury Non-fungible Tokens (NFTs) Marketing in the Meta-Universe: A Psycho-Motivational and Behavioural Analysis of Generation Z Consumers
This study investigates the psychological motivations and behavioural patterns of Generation Z consumers engaging with luxury NFTs in virtual environments.
🔎 The Algorithm Made Me Do It: How AI-Driven Personalisation Influences Impulse Buying Behaviour Among UK Gen Z Female Fast Fashion Consumers This research explores how algorithmic personalisation influences impulse buying behaviour among UK Gen Z women in the fast fashion sector.
🔎 Assessing the Transferability of the Traffic Light Labelling from the UK Food Industry to the UK Fast Fashion Industry as an Attempt of Sustainability Standardisation This project assesses whether the UK food industry's traffic light labelling system can be effectively adapted to fast fashion to promote sustainability standardisation.
🔎 The Impact of Sustainability-Driven Second-Hand Luxury Consumption on the Purchasing Behaviours and Values of Gen Z and Millennials in Europe This dissertation examines how sustainability-driven second-hand luxury consumption affects the purchasing behaviours and values of Gen Z and Millennial consumers across Europe.
Dr Amy Benstead
Senior Lecturer in Fashion Management, & International Fashion Retailing Course Coordinator
ACADEMIC VOICE
The course addresses the dynamic challenges facing the global fashion industry, using real-world case studies that span digital innovation, sustainability, and omni-channel strategy. The skills developed in consumer insight, retail operations and international business management are highly transferable and relevant across a broad range of sectors, both within and beyond the fashion industry.
The University of Manchester Oxford Rd Manchester M13 9PL UK