The fashion industry is constantly evolving, driven by new technologies and global events. This master’s course in International Fashion Marketing prepares you to become a future fashion marketing leader, equipping you with expert skills in marketing communications and management.
You’ll explore the full evolution of marketing, from traditional marketing techniques to digital communication and look ahead to future technologies like Augmented Reality (AR) and Virtual Reality (VR) are all used in the marketing mix. With a focus on real-world challenges, you’ll gain in-depth knowledge of fashion consumers and marketing channels, providing you with the insights needed to navigate today’s fast-paced fashion landscape.
As you dive into the international fashion marketing, you’ll explore emerging trends that are shaping marketing strategies globally. The course focuses on key issues such as sustainability, digital transformation, and globalisation, helping you understand the broader context of the fashion industry. You’ll gain practical insights into fashion marketing, examining it from the perspective of both the brand and the consumer, and learn how these factors influence the wider society.
You’ll also develop essential skills for success, including leadership, team-working, negotiation, and project management. By blending marketing theory with industry practice, this course equips you with a comprehensive understanding of fashion marketing within global fashion brands. Whether you're working on global campaigns or managing retail operations, you’ll have the knowledge and skills to thrive in the fast-moving world of fashion business.
Course duration 12 months (full-time)
Accreditation This course is accredited by The Textile Institute and the Chartered Institute of Marketing
Total self-study time Approximately 30 hours per week (depending on individual background and learning needs)
Teaching time Approximately 12 hours per week (inc. pre-recorded and live lectures, seminars and tutorials)
WHAT CAREER PATHWAYS ARE AVAILABLE TO ME?
Our graduates leave Manchester with the knowledge, specialist skills and professional attributes applicable for careers within this incredibly diverse and fast-evolving industry, including marketing and branding, sustainability, operations management.
Alumni from our three MSc courses in International Fashion have typically been employed as buyers, marketers, and PR-related roles. Several students join small start-ups or found their own businesses.
Thanks to the extensive contacts of our staff, we can help connect students to almost any part of the fashion industry that they are interested in.
WHAT ROLES HAVE GRADUATES SECURED?
The three MSc courses in International Fashion equip students with the knowledge, understanding, and skills to take a leading role in industry. By addressing the evolving challenges facing global markets (including sustainability, digital transformation, and consumer behaviour) graduates are prepared to drive innovation and strategic growth across fashion, lifestyle, retail, and other sectors.
Recent graduates from these MSc courses have gone on to work for companies including:
- Marks and Spencer
- Oasis
- Mercedes Benz
- Next
- Charnos
- National Westminster Bank
- Shell
- Milliken
- Harrods
- Burberry
- Gucci
- The Hut Group
- ASOS
- Prada
- and many more!
OUR STUDENTS' MSc PROJECTS
Your dissertation is a defining part of your MSc experience – an opportunity to explore a fashion management or marketing topic in depth, with international relevance and real-world application. You’ll develop your own research question, gather and analyse both primary and secondary data, and draw insights that contribute to academic understanding and industry practice.
This independent project allows you to apply the skills and knowledge gained throughout your studies to a topic you are passionate about, supported by expert supervision. Past dissertations have examined issues ranging from consumer behaviour in sustainable fashion, to digital marketing strategies in emerging markets, and the role of artificial intelligence in retail operations.
Some examples of previous dissertation projects include::
🔎 Luxury Non-fungible Tokens (NFTs) Marketing in the Meta-Universe: A Psycho-Motivational and Behavioural Analysis of Generation Z Consumers
This study investigates the psychological motivations and behavioural patterns of Generation Z consumers engaging with luxury NFTs in virtual environments.
🔎 The Algorithm Made Me Do It: How AI-Driven Personalisation Influences Impulse Buying Behaviour Among UK Gen Z Female Fast Fashion Consumers This research explores how algorithmic personalisation influences impulse buying behaviour among UK Gen Z women in the fast fashion sector.
🔎 Assessing the Transferability of the Traffic Light Labelling from the UK Food Industry to the UK Fast Fashion Industry as an Attempt of Sustainability Standardisation This project assesses whether the UK food industry's traffic light labelling system can be effectively adapted to fast fashion to promote sustainability standardisation.
🔎 The Impact of Sustainability-Driven Second-Hand Luxury Consumption on the Purchasing Behaviours and Values of Gen Z and Millennials in Europe This dissertation examines how sustainability-driven second-hand luxury consumption affects the purchasing behaviours and values of Gen Z and Millennial consumers across Europe.
Lindsay Pressdee
Senior Lecturer in Fashion Management, & International Fashion Marketing Course Coordinator
ACADEMIC VOICE
This course prepares you for the fast-paced world of global fashion marketing by addressing the evolving challenges of the industry head-on. Through real-world case studies, you’ll explore key themes such as digital innovation, sustainability, branding, and multi-channel marketing strategy. You’ll develop in-demand skills in consumer insights, strategic marketing and brand management —skills that open doors not only in fashion but across a wide range of industries worldwide.
The University of Manchester Oxford Rd Manchester M13 9PL UK